How an AI shopping agent reads a store, the protocols it buys through, and where checkout and payment stop it, with the sources for every claim. Setting up a store on one platform? The guides are step by step.
Start here
Five technical walls stand between an agent and a completed purchase: reading the page, proving who it is, finding what the store offers, getting through checkout, and paying on someone’s behalf.
The five walls, in the order an agent meets them
Read the article11 min read
Protocols
What the Agent Payments Protocol is for, how its Checkout and Payment Mandates work with the shopper present and absent, what changed in v0.2, and what a merchant has to do.
Read the article9 min read
The basics
Where the term GEO came from, what Google itself says about optimizing for AI answers, which GEO advice holds up for a product catalogue, and what changes for a store.
Read the article8 min read
News explained
What OpenAI said when it launched Instant Checkout, what was reported in March 2026, what OpenAI’s docs say today, and the ways into ChatGPT a store still has.
Read the article8 min read
How an agent sees a store
What each of OpenAI’s visitors does, which one decides whether your products show up in ChatGPT search, what a robots.txt rule does to each, and how to tell a real one from a fake.
Read the article9 min read
How an agent sees a store
What each AI assistant’s maker says it reads from a store, which bots it sends, what robots.txt does to them, and how your products reach each one.
Read the article9 min read
How-to
How to give AI agents a Markdown copy of your pages, with Cloudflare Markdown for Agents or on your own stack, and how to check the answer your server gives.
Read the guide8 min read
How-to
Where AI crawlers and assistants show up and where they do not: Cloudflare AI Crawl Control, your server logs and Google Analytics, with a log classifier and a command builder.
Read the guide8 min read
How-to
What goes in a UCP profile at /.well-known/ucp, how to serve it and let agents reach it, with a builder that checks your draft against the 2026-08-25 schema.
Read the guide9 min read
How-to
What MCP server each platform already offers, and how to build, secure and publish your own, with a request builder, a tool planner and a server card builder.
Read the guide8 min read